Privacy policy – Lavalife Mobile

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PRIVACY POLICY

Last updated: 11 December, 2007

The protection of your privacy being very important, Lavalife Corp. (“Lavalife”, “we” or “us”) has adopted the following practices to safeguard the confidentiality of your personal information. By visiting and/or using the Lavalifemobile.com site (“Site”), you are accepting the practices described in this Privacy Policy along with the Terms of Use (together “Agreement”). Any defined terms not defined in the Privacy Policy are as defined in the Terms of Use.

We will notify all registered users of any changes to this Agreement by posting such changes to this Site. Please ensure that you check this Site on a regular basis, as your continued use of the Site will be deemed acceptance of such changes.

What information do you gather automatically from visitors?

We use your IP address (the series of numbers associated with your individual computer) to help us maintain our Site and identify problems with our server. Your IP address does not disclose any personally revealing information about you.

We do use cookies to identify traffic that comes through advertising and to facilitate a more user friendly experience. Cookies are small pieces of information that a web site places on your computer's hard drive so we know it's you when you visit. This helps us to create a personalized experience for you when you visit our site. The use of cookies is a very common practice on the Internet. If you are uncomfortable with this, you can disable all cookies through your browser settings. Your enjoyment of our site won't be affected if you have set your browser to reject cookies.

What information will you ask me for?

In order to provide you with the Services, you may provide us with certain personally identifiable information such as, but not limited to your name, postal address, phone number, mobile phone number, email address or passwords, information regarding your personal interests and preferences, date of service, and demographic and usage information (collectively “Information”).

How will this information be used and who has access to it?

Lavalife uses your Information to improve and customize the advertising and content you see on the Site; to fulfill your requests for certain products; to produce and deliver wireless, text message, wap push, online or off-line offerings or any electronic mail offerings or campaigns and services; and to contact you about special offers and new products. Your Information may also be used for market research, project planning, troubleshooting problems, detecting and protecting against error, fraud or other criminal activity, to enforce Lavalife’s Terms of Use, for other internal purposes, and as otherwise described to you at the time of collection.

In addition to your mobile phone number, which we will share with the carrier of your choice in order to offer you the Services, we may share your Information for our own research purposes with our professional advisors or consultants and third party partners; however what we share will be limited to non-personally identifying demographic information shared under cover of a confidentiality agreement.

Lavalife reserves the right to disclose your Information when Lavalife determines, in its sole discretion, that the disclosure of your Information is necessary to identify, contact, or bring legal action against you if:

• you are or may be violating this Agreement;
• you are interfering with another's rights or property, including, without limitation, Lavalife’s rights or property; and/or
• as necessary or required by any applicable law, rule or regulation.

Lavalife maintains a strict "no-spam" policy. If you register with us you may receive special offers via email or SMS, unless you have requested otherwise at the time of registration.

How long do you keep the information I've given you?

We keep the Information you have given us for as long as you are a member on the site or for as long as we are required to do so by law, which ever is longer.

Can I change the information I have already given you?

You may verify your Information or request a change to your Information at any time by contacting Lavalife at:

Attn: Privacy Officer

Lavalife Corp.
905 King Street West, Ste 500
Toronto, Ontario M6K 3G9

Fax: (416) 263-8338
Toll Free: 1-888-265-1633
privacy@lavalifemobile.com.

What security features do you have?

Information you submit to Lavalife is password protected for your privacy and security. In certain areas, we encrypt information using secure socket layer technology (SSL). SSL is the leading security protocol on the Internet; it ensures that information being transferred over the network is private through a process called encryption. Once encrypted the information is an unintelligible code until it is decoded upon arrival at the authorized destination.

We follow generally accepted industry standards to protect the Information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your Information, we cannot guarantee its absolute security.

Advertisers

When you inquire about advertising opportunities on our Site, you will be asked for contact information and information related to your advertising objectives. This information will be used to provide you with the business information you are seeking. Your information is only shared with internal staff and the external ad representation agencies that sell media space on the site, on our behalf. Our site may contain links to other sites not affiliated with Lavalife. Please note that these other sites may have privacy policies that differ from those of Lavalife. We have no control over any personal information that you provide to these sites.

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Users under 16 years of age require parents' permission. Other carrier charges may apply. Charges will appear on your cell phone bill or be deducted from your prepaid account. To cancel text message 'STOP' to 21277. Need help? Text 'HELP' to 21277, email support@lavalifemobile.com, dial 1-866-384-5581 or visit www.lavalifemobile.com/help . Get the most popular cell phone ringtones on all the hottest phones, including Motorola, Samsung, LG, Sanyo, Nokia, Audiovox & Kyocera. What are you waiting for? Get your top ringtones now! Our polyphonic ringtones are not the actual recording of the artists.

Universal Music Group Authorized Products are sold or made available for download as per the following: (i) the Authorized Products are the protected, copyrighted materials of third parties, (ii) Authorized Products may only be used for individual, personal use and (iii) Authorized Products may not be copied, transferred or distributed without the prior written consent of the Authorized Products rights owners. Universal Music Group midi-tones (poly tones) are not the original Master Recordings Recording (i.e. This ringtone is not an actual recording by the referenced artist).

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